Who We Are

Rooted in Herefordshire, Growing Across the Globe.

S&A Group is more than a grower; we are a family-owned global enterprise. From our roots in the British countryside to our farms in South America and Europe.

40 Years of Innovation

From Potato Fields to Global Pioneers.

In the 1990s, John Davies saw a future in strawberries. What started as a humble farm in Herefordshire has evolved into a leading international producer. Today, we maintain that same pioneering spirit, remaining an independent family business that values quality above all else.

Quality

We own every stage of the process, from breeding to harvest, to ensure that every berry and spear delivers world-class flavor, texture, and freshness without compromise.

Innovation

By merging traditional expertise with state-of-the-art glasshouse technology and R&D, we are constantly redefining the growing season to provide fresh produce 365 days a year.

Sustainability

We employ regenerative practices, biological controls, and advanced water reclamation to nurture the ecosystems that sustain us, ensuring the land remains fertile for generations.

Dedication

Our strength lies in our people. We invest in the safety, wellbeing, and professional growth of our global team, ensuring that our shared passion is reflected in every punnet.

1990

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

1995

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2000

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2005

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2010

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2015

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2020

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

2026

We continuously invest in new technologies, data-driven farming methods, and supply chain improvements – helping us enhance efficiency, reduce waste, and stay ahead in a rapidly evolving industry.

Our Responsibility

Sustainability at the core

We are committed to responsible farming and sourcing practices that protect the environment and support future generations. By improving resource efficiency, reducing waste, and working with trusted global partners, we ensure high standards of sustainability and ethical sourcing across our entire supply chain.

See How We Make a Difference